Welcome to the VWE

Special Privileges for Highly Qualified Members of the Trade


The Virginia Wine Expo presented by Publix (VWE) welcomes highly qualified members of the trade. You’ll have the opportunity to sample hundreds of Virginia, Chilean and Central, Santa Cruz Mountains and Southern California wines curated by our wine experts specifically for this event. Since tickets to the Walk-Around Grand Tastings will be restricted to avoid overcrowding, each session will have a limited number of tickets available to the trade. Decisions regarding admission will be made by the Executive Director, Alex Papajohn.

You must be directly involved in the purchase, distribution, marketing, or sale of wine for an establishment on a full-time basis to qualify as a member of the trade. In addition, all of the required fields in the trade registration form must be filled out. If a required field is left blank or incorrectly filled out, your registration will not be accepted. NO EXCEPTIONS!

The Trade Registration form will ask you whether you want to attend the Saturday or Sunday Walk-Around Grand Tasting session. It will also ask you for your second choice as well.  NOTE: If you choose Saturday, in the "Comments" section please let us know whether you want to attend the Afternoon or Evening session.

If your registration is accepted, then you will be informed as to which session you will be permitted to enter. The trade hours for the three Walk-Around Grand Tastings are as follows:

Saturday, March 2, 2019   

12:00 A.M. – 4:30 P.M.   VIP/Early Afternoon Walk-Around Grand Tasting

6:00 P.M. - 10:00 P.M.   VIP/Early Evening Walk-Around Grand Tasting

Sunday, March 3, 2019

12:00 P.M. – 4:30 P.M.   VIP Walk-Around Grand Tasting Locals Sunday Special

How to Apply for Registration as a Trade Professional

  • You must apply online using the form below to attend. 
  • You must include the license number (tax identification) of your establishment in order to register.
  • Your request will be reviewed and then you will be notified if it is accepted.
  • You must bring proper identification to the show along with proof of your affiliation with the establishment that you list on your application.
  • All badges are non-transferable.
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